Ok from the very beginning, I want you to think about businesses and business owners that you adore. Think about what you like about them and what makes them stand out from the crowd?
*Insert thinking moment here*
Nice, now that you have an idea about what draws your attention to these specific businesses and business owners, my guess is that you are probably in love with the vibe you get from their brand and you also connect with their story, right?
I know for me, I am inspired with brands that tell a story, which makes me feel super connected to them; and honestly…it builds my trust.
Why tell a story?
When building a business, you want to stand out from the busy crowd and be known as a leading lady in your niche. This is where your branding comes into play because it’s what will allow you to create uniqueness around your business and be known for something specific and extraordinary.
Even though there are many aspects to branding, today, we will focus on stories and the benefit to storytelling in your biz.
Your story connects you to your own brand
Your story can be the very thing that gave you the desire to even start your business. For example, being in a job that often left me drained, stressed, and overwhelmed increased my desire to start my business so I can do more of the things I love, and make my own work schedule so I don’t become stressed, drained, and overwhelmed.
And the really great thing about this is that, when you are connected to your story and your story is the essence of your brand, it allows you to have a passionate dedication to your business and see it through to high levels of success.
Your story connects you to potential clients
People love stories and people want to know more about you. Stories are emotionally driven and people act on how they feel. Your story can also attract others who have gone through a similar experience and they see you as an inspiration. And guess what, people buy from people and brands they know. Connect with them on a personal level and allow them to see who you are as a person. Always remember, people don’t like perfect, they like real. And when you are real, you are relatable.
Your story set’s you apart from the rest
Let’s be honest, there are so many businesses today, especially online, and it can be difficult to get noticed through all the noise in social media. This is why it’s so important to create uniqueness around your business from the very beginning. Telling your story is a great way to stand out. Why? Because no one else has your story but you. You have the ability to maximize on your experiences and really use your life as a way to up-level yourself from the rest.
Exercise: Choose an experience in your life that totally resonates with you and why you started your business. Write it out as a story. I totally recommend that you write a long (full) version so that you can use it when asked to speak at an event, or for an interview. Having a small version is great for on the go when people ask you what you do and how you got started. Simple, easy, relatable, organic.
I’ve got a Q for you, what about your story set’s you apart from everyone else and makes you unique?
Share in the comments below!
Always and Forever,
~Nozipho
Verse of the Week: “But thank God! He has made us His captives and continues to lead us along in Christ’s triumphal procession. Now he uses us to spread the knowledge of Christ everywhere, like a sweet perfume.” 2 Corinthians 2:14
